Veer understands the creative mind
Over the past few years I have to say that I have been impressed with the marketing that I have seen from Veer. It seems that Veer understands the creative professional better than anybody else and has inspired an almost cult following. From the outside perspective this seems a bit odd but if you look a little closer you can see that Veer has consistently done one thing right. They use creative people to market their product without the intervention of some “suit” stepping in the way. This means that they can do interesting promotions and printed pieces that appeal to their customer. Consider the recent “Doodle with Veer” page put up on their site. Clearly this has nothing to do with selling images yet this is something that creative people love. Doodle with Veer has inspired many potential customers to spend minutes and hours on the Veer site. Another example is the merchandise store which on the surface seems to have little in common with selling photos and fonts. However, all of the merchandise here has been carefully selected to appeal to the kind of customer who would likely buy from Veer. I think we could all learn something from how Veer has gotten inside the heads of their customers with exciting promotions that enhance the user experience.
Want to see proof this works? Trying clicking on one of these links to
see how Veer has inspired the creative masses.
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