Thought Equity Motion offers faster and cheaper method for online video ad production
Seeing fast growth in the market for on-line video advertising, Thought Equity Motion (TEM) has created a collection of video clips covering related themes to allow for faster and less expensive production of video ads for on-line distribution. TEM’s Storyline Collection covers topics such as politics, health and medicine, small business, seniors and real estate. Clips feature the same models at various stages in a series of related events, allowing creative directors to weave complete stories with beginning and ending scenes that relate to each other visually.
“Large search portals and social networks are building technology that allows any sized business to utilize highly targeted online video campaigns across online platforms,” says Kevin Schaff, founder and CEO of Thought Equity Motion. “However, for mass adoption to happen, advertisers and their agencies require cost-effective ways to create high quality, highly personalized content for these new media commercials. Storyline is the first motion content collection that provides a foundation for video advertising that is professionally produced, unique and cost effective.”
For example the Storyline Collection series on healthcare covers a senior dealing with a health crisis, from the couple enjoying each other’s company in one clip, to the husband being attended to by medical personnel, to the female senior being comforted by a daughter, to the husband on the OR, to the couple enjoying each other’s company again, presumably after a full recovery. Each series is filled out with multiple related clips. When combined with other stock footage and stills, the Storyline Collection gives creative directors flexibility to build a story around their specific product or message quickly and inexpensively.
Web-site: ThoughtEquityMotion.com/Storyline
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