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Shutterstock is helping micro-stock photographers gain access to red carpet
In order to build a library of celebrity images the subscription based micro-payment site Shutterstock is taking matters into its own hands by using its customer service reps to help its 60,000+ photographers obtain press passes. The company is targeting red carpet events such as film premieres, award shows, concerts or political rallies where it plans to leverage the Shutterstock name to obtain the credentials in exchange for exclusive rights to sell the images created at the event. It is not clear yet whether credentials will be granted and the decision will surely be made on an event-by-event basis. Shutterstock appears to be the first micro-payment stock photography site to aggressively pursue celebrity content.
“At Shutterstock we are very aware that our success is tied to the caliber of our photo library, and for that we are indebted to our photographers,” said Jon Oringer, Founder and CEO of Shutterstock. “If there’s something we can do to help them get the best, most desirable photographs, we’re going to do it. Shutterstock on the Red Carpet came from that kind of thinking—and we wish our photographers well on the red carpet!”
In order to participate in the program Shutterstock photographers must contact a customer service rep via email at . In addition the company has provided an online form that photographers must complete for each event at http://submit.shutterstock.com/redcarpet.pdf
Web: www.shutterstock.com - Click here to view the original press release.
Posted in: Micropayment Stock Photography, News, Stock Photo Companies, Stock Photography Subscriptions
