PRODUCT REVIEW: Spark*y Pro GREEN, a production guide for professional photographers
Cost: US$95.00
As any good stock photographer knows, success requires as much business sense as artistic talent. And, like any business person, a photographer must manage every aspect of their operation as efficiently as possible. This applies as much to the management of their creative processes as to the economic and technical parts of their business activities. Spark Visual Research offers a new tool, Spark*y Pro, a market research report and photo shooting guide wrapped in one document, created to help professional photographers manage the creative process more efficiently. To photographers looking to ensure the fruits of their labors meet the demands of the market, the Spark Visual Research production manual is as essential as the right lenses or lighting equipment.
Just over 2 years ago, Creative Strategist and Creative Director, Meg Asaro and Karen D’Silva, launched Spark Visual Research, a new service business to help guide photographers and agencies through the often tricky process of deciding what subjects to shoot and how to shoot them. Our readers will know their work from the monthly Visual Case Studies we publish on this site in which they examine and dissect examples of photography used in advertising for major clients, such as American Express, Target and Microsoft. Their analyses of the imagery demonstrate how smart planning and well thought-out art-direction help send the right message to the intended audience in often subtle but essential ways.
Recently, Spark Visual Research have completed the premiere issue of Spark*y Pro, titled GREEN, designed to help professional photographers get the most out of shooting for a world ever more conscious of how our daily personal and business activities effect the natural environment. Spark*y Pro GREEN helps photographers shoot imagery, whether on assignment or for stock, that connects with advertiser’s target customers by portraying not only the benefits of the product in question, but also by relating them to the Green phenomenon that runs through current social, political and business trends.
Asaro and D’Silva accomplish their goal with GREEN by laying out thorough market research and then establishing how the findings of that research apply to all aspects of organizing a production. With a good art-director’s attention to detail, the guide offers clear and concise advice on everything from casting models to choosing the right props, and locations for all kinds of shoots; indoor or outdoor, work or play. The Spark*y Pro GREEN Table of Contents shows the breadth of the subjects they cover:
Spark*y Pro GREEN will appeal especially to visual communicators. Asaro and D’Silva have included numerous images in the guide that clearly illustrate each point, as shown on the following excerpt:
When planning for production, photographers know they must do their homework because the success of a shoot depends as much on good planning as on anything else. A well-organized shooting plan allows the photographer to free his or her mind from the details, knowing that the details have been all arranged and accounted for in advance. With Spark*y Pro GREEN, the exhaustive market research part of the homework is done. With this tool, photographers can hone in on their own artistic vision with confidence that their work will connect with advertisers and clients, alike.
Web-site: SparkVisualResearch.com
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