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PhotoShelter Partners with PicScout to track and monetize images online
PhotoShelter, an online storage and archiving business for photographers has announced that it has teamed up with PicScout, a technology company with offices in the U.S. and Israel best known for their Image Tracker and PicApp products, to automatically include PhotoShelter photographers’ images in the PicScout ImageIRC (index, registry and connection platform). As part of this partnership PhotoShelter photographers’ images will be identified by PicScout’s ImageExchange add-on which populates an (i) icon on images wherever they are used online providing valuable information to image users and a one click connection back to the PhotoShelter photographer’s e-commerce page to facilitate legitimate image sales.
“Our partnership with PicScout gives our photographers a truly tangible way to increase image sales by allowing their images to be identified with PicScout’s ImageExchange. When image users encounter one of our photographer’s images online, whether it be via a search engine, at a content website, or wherever an image resides, the user will be provided a very obvious link directly back to the photographer’s e-commerce enabled site on PhotoShelter,” said PhotoShelter CEO Allen Murabayashi. “With PicScout, our photographers not only will enjoy a new channel for image buyers to discover and license their work, they also are assured that image ownership and attribution is clearly identified, which provides greater image protection and promotion. We are proud to be partnered with PicScout in this important endeavor that brings great value to our current and new photographers.”
In a recent press release the companies claimed that the partnership will include an initial eight million publicly available and priced PhotoShelter images in the PicScout ImageIRC, complete with identification and ownership information that allows for immediate transactions. During the initial PicScout roll-out period, compensation to PicScout for image sales derived through the PicScout ImageExchange will be waived, and all PhotoShelter photographers’ publicly searchable and priced images will be automatically enrolled. Following the initial trial period, financial terms will be announced and photographers will have the opportunity to continue or opt-out. During subsequent phases, PhotoShelter and PicScout will also expand services to include PicScout’s ImageTracker product.
“Our partnership with PhotoShelter delivers on a promise we made to photographers everywhere to find solutions for them to participate in the PicScout ImageIRC. During the initial phase, we are delivering our value proposition for image promotion and transaction through the highly respected PhotoShelter platform. We bring strong support to photographers in their ongoing efforts to secure, identify and equip their images for transaction across the digital landscape,” said PicScout CEO Offir Gutelzon. “PhotoShelter is a model for how images enrolled in the PicScout ImageIRC can benefit from PicScout’s ImageExchange add-on, which connects image owners with image buyers through any service or platform.”
Posted in: Legal / Copyright, News, Photographers
