Outdoor-Archiv: a new lifestyle agency with a traditional business model
By Brent Phelps October 26, 2007
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http://www.outdoor-archiv.de" title="© Outdoor-Archive - http://www.outdoor-archiv.de" src="/images_MT/outdoor_archiv_sport.gif" />Outdoor-Archiv, A new stock photography company has emerged from Hamburg featuring a fresh collection of lifestyle images related to the outdoors, sports, and leisure activities. The small picture agency was founded by Thomas Kettler (photographer) and Carola Hillmann (graphic designer) and currently offers about 23,000 rights-managed images online. According to Carola “Our lifestyle collection is distinctive by its authenticity. Professional photographers with a genuine passion for their subject matter produce photos in a genuine location, meaning the feelings and experiences they are trying to portray are perfectly captured on film”.
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http://www.outdoor-archiv.de" title="© Outdoor-Archive - http://www.outdoor-archiv.de" src="/images_MT/outdoor_archiv_lifestyle.gif" />In a time when much of the stock photography industry is focused on the next great innovation, Outdoor-Archiv appears to be operating under a fairly traditional model as a rights-managed agency representing images and text from a select group of contributors. “We are still a very young agency and our main goal is still to become a well-established agency in our field of the outdoors, sports (both fad and extreme) and leisure activities. We would also like to extend our travel and nature photography collections. We like to provide a custom-made, one to one service to our clients; if the client is looking for an image which we do not have readily available, we will contact our photographers and partners in order to provide the client with the best possible fit for their requirements” added Hillman.
The company has stated plans to add an additional 8,000-10,000 images in the coming year to serve its clientele of sport, activity or travel-themed magazines and companies who specialize in outdoor clothing or sports equipment. In addition the company is looking at distributing content through one of the largest stock and editorial photography image portals in Germany (Fotofinder and APIS) within the next few months.
Web: www.outdoor-archiv.de
