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Masterfile launches ‘People’s Choice’ search refinement
It seems that the battle to improve search results is a constant struggle for any business with a significant amount of content and stock licensing companies have been trying for years to enhance the basic search techniques which rely solely on metadata to return an intuitive search result. To that end, The Toronto based Stock Agency Masterfile has announced the addition of a new search feature called ‘People’s Choice’ that takes into consideration the compiled actions performed by the sites users. The company states that it has been storing data on user activity for several years and is finally able to release the new feature which functions primarily as a means for the user to refine their search results based on over-all popularity. In addition the company also allows the user to refine their results by the ‘Editor’s Choice’ which brings images flagged by the company’s editors to the forefront.
Masterfile’s president, Steve Pigeon had this to say about the new search feature, “People’s Choice delivers exactly what the name implies – and the results are often quite surprising. Our collection is growing rapidly, so we are continually developing faster and more intuitive ways for our clients to find the right image for their project. We now offer five different ways to search on the website: Editor’s Choice, People’s Choice, Date Added, Category browsing and “SimSearch” which uses visual search algorithms to bypass keyword entry. We strive to help clients find the perfect image in the least amount of time. People’s Choice is yet another Masterfile initiative aimed at achieving that goal.”
Web: www.masterfile.com
Posted in: Keywording / Metadata, News, Stock Art Buyers, Stock Photo Companies
