Image Source woos high-end clients with members-only section of web-site
Image Source has launched an intriguing marketing ploy by creating a members-only section of its web-site for high-volume clients. Called “The Black Zone,” clients given access to it will find exclusive content and features and special offers and gifts. As the world's largest independent producer of royalty free stock photography, Image Source reaches customers through both channel distributors and directly with its own web-site and direct sales team. In a market where the low-end clients are steadily migrating to micro-stock, the high-end customers become even more important. The Black Zone is designed to help the company cultivate deeper relationships with its most valuable clients.
“The Black Zone is an exclusive and desirable website that builds a closer sense of community between Image Source and our premium clients,” said Christina Vaughan, Image Source’s Founder and Chief Executive Officer. “We will add and develop the privileges over time to keep it fresh and enticing.” Clients eligible for the VIP status are being sent personalised, limited edition VIP cards with their personal login details. The first visitors will receive a free, exclusive, custom-designed shoulder bag.
The Black Zone initiative is part of the company’s Open Your Eyes campaign, which began last September and features a range of innovative creative and design functions, such as a customized gift wrapping design feature.
Web-site: Imagesource.com/openyoureyes.com
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