Image Source teams up with Fotolia to enter mid-stock market
Stock photography industry blogger Paul Melcher did some digging into an announcement from micro-stock company Fotolia regarding its entry into so-called mid-stock pricing. The announcement from Fotolia said the company has created a new collection called “Infinite,” made up of images from professional photo agencies. Melcher did some searching around and discovered that one such company is Image Source who, earlier in the year, shunned the $49 pricing implemented by Getty.
Fotolia’s Infinite collection will be priced at $20.00 per image; much higher than Foltolia’s usual Microstock pricing of $1 to $5. Melcher speculates as to why Image Source would engage in this pricing scheme, after having criticized Getty. We contacted Image Source CEO, Christina Vaughan who, while promising more information about the move would be forthcoming after the holidays, offered the following: “…in line with Image Source's positioning at the high end of the market, we continue to distill our collection and are either retiring older images from the collection or moving them to "past season" shopping points ensuring that the high end material stays fresh, contemporary and priced at the top end. To this end, we are in a transition phase of moving some of the older images from the collection out of the core high end collection.”
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