Image Source takes on new RF producer Cultura
Image Source has added the Royalty Free images of a new-comer to the RF production business, Cultura. Image Source will make the Cultura collection available to its direct clients on its English and German web-sites. Former VP of Getty Images, Anthony Harris leads Cultura which was founded in London by a group of experienced photographers and art-directors.
This content from Cultura is high quality, exciting and contemporary, and perfectly complements the cutting-edge photography Image Source produces itself”, said Duncan Grossart, Image Source CEO. “The style, content and subjects in this collection are a great fit with our own images and offers clients a much broader range of imagery to fulfill their needs”.
Harris says Cultura strives to capture European lifestyle in all its diversity. “By focussing on high quality, European images we can stand out as a niche supplier in the market,” he says, adding, “It is our mission to reflect the ethnicity and cultural individuality of the real Europe and its people – the warmth and vibrancy of faces, architectural locations and the rich spectrum of work of family lifestyles.”
Beyond Image Source, Cultura will manage its own distribution and will not be part of Image Source’s AXIS program by which Image Source distributes RF suppliers though its world-wide channel network. According to Grossart, Image Source actively seeks more RF suppliers to add to their archives for direct clients.
Websites: ImageSource.com and ImageSource.de
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