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Getty releases ‘MAP report’ a visual trend forecasting publication
Getty’s Creative Research team has made its first so-called “MAP” (Make A Picture) report available for purchase online. The report provides Getty’s take on cultural trends and how they will shape visual language in the future. The writers of the report researched over 2,500 advertising tear-sheets from around the world and surveyed 500 advertising,, design and marketing professionals. In addition, they evaluated image searches by 1.4 million customers on gettyimages.com, as well as 50,000 picture research requests and 120 re-branding exercises facilitated over a 12-month period. The first issue tackles women in the work-place (see photo.)
The MAP report can assist stock photographers in choosing the subjects they shoot for stock and decide how to set up and style the shoots to best meet the needs of clients looking to communicate and connect with contemporary audiences. Customers can view MAP extracts at no cost or purchase the entire MAP report for US$750 or UK£400.
Click here for another source of visual language trend analysis from our friends at Spark Visual Research.
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