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Getty launches new site for beta testing
Getty Images (NYSE: GYI) has launched it’s new website gettyimages.com for live beta testing. The new site located at beta.gettyimages.com allows customers to try out the new site and help in the development of the new site. The current beta site now combines the company's editorial and creative imagery with a focus on the needs of editorial customers. The full site is scheduled to launch in mid 2007.
"Our customers run more than a million searches for imagery every day on gettyimages.com, which we see as more than a million opportunities to learn from their experiences," said Jonathan Klein, co-founder and CEO of Getty Images. "Incorporating this learning from our customers has allowed us to continue our leading role in defining and shaping how imagery can be delivered to customers."
The new site features the following enhancements:
- Filter a single database of more than nine million editorial and creative images in a matter of seconds, thanks to a revolutionary "contextual refinement" feature that can replace wading through pages of thumbnails with a few intuitive clicks
- Enjoy a more responsive user interface and a more intuitive navigation structure that quickly highlights the most relevant images
- Select from among a range of easy customization and personalization options that quickly tailor the site to each user's preferences
- Experience near-real-time indexing -- with even faster access to the newest editorial imagery from around the world thanks to the patent-pending Automated Metadata Process (AMP)
- Conduct original searches with an AMP-enabled, fully localized search engine in German, Spanish and English (U.S. and UK), always the standard for Getty Images Creative imagery searches, and now available for Editorial imagery
- Avoid wasting time with improved features that reduce "no-result" searches, misspellings and unclear search terms
- Submit feedback on the quality of their experience that will help shape future site features
"The new beta site puts the foundation in place for continuous collaboration with our customers," said Linda Ranz, senior vice president for customer experience at Getty Images. "We're confident that our customers will be impressed by what they see today. But the greater promise lies in our ability to evolve with them as their industries accelerate to meet the speed and efficiency demands of new platforms and business models. Their input will directly drive the addition of new features and functionality."
"The media world is becoming increasingly visual, and for professionals in the online space, lead time no longer exists," said Mike Bealing, picture editor, Time Europe. "Having easy, express access to the latest high quality imagery is critical to our business."
For more details visit http://beta.gettyimages.com.
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