Getty Images launches new site with improved Search
Getty Images has launched the newest generation of gettyimages.com. The company has completely re-tooled its flagship site with a major focus on usability and Search. The much anticipated site began beta testing of the new site in Nov 2006 and has made numerous enhancements to make it easier to find a specific image, including Catalyst, a first-of-its-kind search tool that uses interactive tag clouds to produce related concepts.
"We owe our customers a great deal of credit for this innovative rebuild," said Jonathan Klein, co-founder and CEO of Getty Images. "Their input and expertise has allowed us to preserve the strengths of the old site and introduce a host of new features, resulting in a more agile and interactive gettyimages.com that is uniquely equipped to enrich the current and future communications landscape."
For the first time, customers can access Creative, Editorial and Footage content through a single site. Other new and improved features enable customers to:
- Refine search by narrowing results with a wealth of associated data including event, location, style or other criteria;
- Find similar images using associated keywords or an existing image as a frame of reference;
- Move from one detail page to the next and simultaneously view multiple detail pages;
- Perform separate or combined searches for Creative and Editorial imagery;
- Backtrack to previous results pages using the search path; and
- Avoid search dead ends by using spelling suggestions and expansion tips.
"It's great to see Getty Images has kept bland and boring away from the new site," said Mike Lyons, Senior Art Director at global creative agency Element 79. "The search experience has been brilliantly optimized to save time and spark bold, unexpected ideas."
"Our primary goal is to give every customer the search experience that fits their individual needs," said Bruce Livingstone, Senior Vice President of Technology at Getty Images and CEO of iStockphoto. "We're as committed to supporting simple, straightforward transactions as we are to deeply conceptual thinking."
Web: www.gettyimages.com






Comments
Post a Comment