Getty gets political with 2008 campaign microsite
Getty Images has set up a microsite dedicated entirely to this year’s election campaigns. The site offers editorial imagery of the on-going campaigns, creative stock imagery representing political issues, (e.g., education, poverty, the war in Iraq, healthcare and labor,) assignment services, footage and music. Getty created the site not only to meet the seasonal demand for campaign images from news organizations, but also to offer candidates, consultants and activists relevant up-to-date content to help them keep up with the high-pressure deadlines of today’s rapidly evolving campaigns.
Getty images appeared on the front pages of 22 major daily newspapers during the Iowa Caucus on January 3rd. The company says the site includes links to services that can help streamline the workflow on a political campaign – securing rights and clearances for existing imagery, capturing custom images through Orchard photo assignments, and providing a customized digital asset management system through Media Manager.
Website: GettyImagesPolitical.com
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