Getty calls “web product” a success
After three months in the market, Getty Images says their controversial $49 web-product has been a ringing success. Last September, the announcement that Getty would make images from all its collections (including right-managed and rights-ready) available for web-use at 500KB for only $49 was met with much skepticism on the part of photographers and other image suppliers. Getty now says the product not only brings in new customers, but that many of those customers also purchase licenses for other, broader uses.
Getty felt it needed to offer the relatively low-priced product in order to tap into the growing market for on-line usage. Most of Getty’s high-end collections were missing out on this market because the buyers demanded lower prices and easier licensing. Photographers felt the original terms of the license were too broad, however, and Getty ultimately refined the offering. Getty now says that since the launch of this new product, the company has attracted thousands of new customers, and has seen a significant increase in volumes of the new Web-resolution product. Furthermore, customers licensing the new product are also licensing imagery across the Getty Images portfolio.
According to Nick Evans-Lombe, executive vice president of imagery, products and services at Getty Images, “We are bringing new customers into our business through this product, who are then licensing more broadly across other collections and other usages.”
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