Dreamstime offers useful new keyword tool for contributors
The micro-stock company, Dreamstime, has created a new resource to help photographers understand better how their images are found by those who go purchase them. The company calls the tool, which is unique to Dreamstime and deceptively simple, “words that work.” It allows the contributor to see the specific keywords used by a purchaser to find the image they went on to buy. While often times the keyword is obvious, in many cases the words offer a different perspective on an image that might not have occurred to the contributor, which can provide helpful guidance to shooting and keywording on future productions.
Often times, the keywords and the images they retrieve have obvious relationships. The search term “luxury landscaping” brings up and image of a mansion with manicured grounds, for example. In other cases, however, the buyer finds conceptual connections with images that the contributor might not have considered and that can inspire new ways of looking at one’s subjects. A highly stylized still-life image of brie and other cheeses with a bottle of olive-oil, was found with the keyword “fats.” A close-up of a dandelion about to have its seeds blown by the wind comes up with the keyword “hope.”
According to one contributor who has already begun to analyze the search terms used to find his images, “I'm a data-hound. Just like figuring out how clients use words to find images. After a while, we'll be able to see if clients are using descriptive or conceptual terms, and that will drive both what we shoot and how we keyword.” Serban Enache Dreamstime co-founder and CEO says, “Offering our contributing photographers the information on the keywords that work for their images will afford them the opportunity to better market his or her image to sell, sell, sell!”
Web-site: dreamstime.com
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