Corbis makes marketing push for its micro-stock site SnapVillage
Corbis has made a new marketing push to promote its answer to the micro-stock phenomenon, SnapVillage, which the company launched late in the second quarter of 2007. Corbis says it will now start to “aggressively target customers, including introducing its first advertisements, launching direct marketing activities and expanding its search engine marketing.” As a relative late-comer to the micro-stock business, SnapVillage will now compete in earnest with the Getty’s iStockphoto, Jupiter’s Stockxpert, and several well-known independent businesses in the micro-stock space including Dreamstime, Fotolia and LuckyOliver.
Corbis distinguished itself from its rivals by starting their own micro-stock business from scratch, rather than acquiring an existing one as Jupiter and Getty did. In doing so, they implemented a unique business model that allows the contributors to choose the price level at which they make their images available. Prices on SnapVillage range from $1 to $50.
The company says it spent the later half of last year building the collection. With about 200,000 images available on SnapVillage, Corbis is now ready to devote more energy to marketing. The number of images may seem small in comparison to the millions available on older micro-stock web-sites, but the archive size seems significant considering the company had zero images just over eight months ago. The company attributes the rapid growth of its archive and of the number of new customers using the site to the relative simplicity of its functionality for both contributors and buyers.
Web: SnapVillage.com
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What happened to Sue Mcdonald, CFO at Corbis?
Posted by: Curious | February 14, 2008