Meg Asaro & Karen D’Silva

Karen D'Silva

13 years in Stock Photography business.
After working at Image Bank, Getty and leading the Creative team at Photonica, I have an unbeatable track record for seeing ideas through to campaigns, understanding how to build the bridge to interpreting context for image makers.

1992-95 Image Bank Core Editor for Concept section, 1995-00 Image Bank Senior Art director, 2000-01 Getty Senior Cross Brand Art Director, 2001-05 Photonica North American Visual Leader.

For more details visit www.sparkvisualresearch.com.


Meg Asaro

8 years experience in branding and marketing.
My passion is infusing culture into brands to make them relevant today but more importantly, tomorrow. I also rely heavily on consumer insight, knowing that a successful brand taps into certain emotions and instinctual needs. Some of the brands I have worked on include: Coke, Pepsi, Gillette (both Venus and Mach Three), Unilever, Jetblue, Bass Beer and Wilhelmina modeling. I have also been an art buyer for such clients as Accenture and Priceline.

I worked 4 years as creative strategist for Photonica, building and applying creative research to Photonica's specific collection needs. I was hired at a time when Photonica was losing its marketshare to bigger and faster competitors. Working side by side with the Creative Department, we gave direction to the creative team and structure to the collection, thereby increasing sales and brand presence in the marketplace.

For more details visit www.sparkvisualresearch.com.

Recent Articles

Visual case study: Fred Perry Subculture

Mar 07, 2008

Visual case study: Cadillac CTS

Feb 05, 2008

Visual case study: Walmart

Dec 19, 2007

Visual case study: Target ‘Do 5% Good’ campaign

Nov 08, 2007

Visual case study: American Express ‘Are You a Cardmember?’ Campaign

Oct 05, 2007

Visual case study: McDonald’s

Aug 03, 2007

Visual case study: Ariel Sensitive laundry detergent

Jul 06, 2007

Visual case study: Burton travel bags

Jun 08, 2007

Visual case study: Sony Vaio ‘like.no.other’ campaign

May 04, 2007

Visual case study: State Farm microsite NowWhat.com

Apr 03, 2007

Visual case study: Samsung Black Carbon Ultra Edition mobile phone

Mar 06, 2007

Visual case study: Sea Island Resorts

Feb 06, 2007

Visual case study: Microsoft Zune campaign

Jan 04, 2007

New monthly column from Spark Visual Research

Dec 01, 2006

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