Blend now offering stock images with Rights-Ready licensing model
In August 2006 Getty Images launched a new image licensing model called Rights Ready (RR) promising to offer customers the benefits of Rights-Managed (RM) licensing along with the ease of use associated with a Royalty-Free (RF) license. To accomplish this images are offered with fixed price points designated according to basic commercial, internal company, and editorial use categories. Blend Images has announced that it will now offer part of its collection under the RR model available co-exclusively from Blendimages.com and Gettyimages.com making Blend Images the first photo agency to directly adopt the licensing model.
“Our rights-ready imagery has always sold well, so it was clear to us that clients seem taken by the clarity of structure and ease of use with the rights-ready licensing model,” said Rick Becker-Leckrone, CEO of Blend Images. “Of course, we’re interested in being able to service our clients with this content. It’s different from our royalty-free collection, but still embodies everything that is Blend.”
“The search, pricing and purchase design that we’ve implemented brings further clarity and ease to our rights-ready imagery, while being fully integrated with our royalty-free content and overall site experience,” said Robert Henson, Director of Channel Relations and Sales, Blend Images. “Rights-ready is a true evolutionary step in image licensing, which we anticipate will evolve further and grow within the marketplace.”
Web: www.blendimages.com - www.gettyimages.com
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Related Stories:
Licensing Logic – Getty’s thinking on Rights Ready pricing (September 1, 2006)
Getty launches Rights Ready model with Riser collection (August 29, 2006)
Getty Images to launch Rights-Ready licensing model (August 3, 2006)
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