New Zealand’s More Images is launching Keedup as separate keywording business
Three years ago More Images, a New Zealand based stock photo agency, launched a keywording service called Keedup to serve the needs of photographers and photo agencies from around the world. Now the company is launching Keedup Ltd as a separate privately-owned company in order to better promote growth of the new business. “With our relatively low wages, and high education standards we are delivering keywording at the standard of US and UK companies, but at a greatly reduced price” states the company’s founder Kevin Townsend.
Auckland-based More Images has been in the photo business since 1994 and after becoming increasingly frustrated with the standard of keywording he was seeing from suppliers, More Images´ founder, Mr Kevin Townsend, launched Keedup about three years ago. “We’ve obviously struck a chord with the image-selling community as today keywording easily eclipses our syndication sales - so much so that it is no longer appropriate for the two businesses to exist in the same company”.
“Keywording is a labour-intensive activity, even if you have the best keywording software there is. According to our local statistics department we’re now in the top 4% of employers in New Zealand. Dealing with cash flow and other issues in such a business is a million miles away from the far less labour-intensive image selling business”.
Web: www.keedup.com - www.moreimages.com
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