Attributor Secures $12 Million in Series C Financing
Attributor Corp., of Redwood City, California, an internet content tracking platform that scans the internet for possible infringements of text, music, video, imagery, and other related content, has announced that it has secured $12 million in Series C financing from investors led by JAFCO Ventures and previous investor Sigma Partners. The company states that it will use the new influx of cash (Attributor’s third round of financing) to accelerate innovation of its web tracking service as well as expand sales operations. Attributor currently serves a few major publishers including The Associated Press, Reuters, and CondéNet.
“Publishers recognize that strategic content proliferation can drive higher Web-wide reach, better search rank and more visits back to their sites,” said Jim Brock, Attributor CEO and former Yahoo Inc. executive. “We fuel off-site content monetization and deliver actionable editorial and sales analytics on consumer and licensee content usage.”
“To succeed online, publishers need to program how, when and where their content is distributed,” said Joe Horowitz of JAFCO Ventures, who will be joining Attributor’s board of directors. “Attributor provides critical infrastructure that enables publishers to maximize the value of their digital content.”
Web: Attributor.com
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