Creative Content Key To PACA Event
The 15th Annual PACA -Picture Archive Council of America- International Conference in New York features a program highlighted by a keynote presentation on “The Impact of the iPad and the Future Use of Content”.
Keynote speaker Richard Levine, Vice President of Editorial Operations at Condé Nast, will discuss the future of content. He will talk about how the editorial market consumes and views media after the introduction of the iPad. Levine will address how the new e-reading platform offers magazines significant opportunities to greatly expand and enhance their content; and how his staff adapts in this rapidly evolving environment. Condé Nast launched their Wired application and iPad versions of GQ and Vanity Fair earlier this year.
Another noted speaker, Brian Storm, Executive Producer at MediaStorm will be presenting: “Multimedia Storytelling @ MediaStorm”, tells the story of how a company utilizes multimedia and the power of still photography to create diverse content that speaks to the heart of the human condition. Brian spent two years as Vice President of News, Multimedia & Assignment Services for Corbis.
“Making Ideas Happen” was a book written by featured speaker, Behance Founder/CEO Scott Belsky. He believes the greatest breakthroughs across all industries are a result of creative people and teams that are especially productive. Behance created the Behance Network, which has become the leading online platform for creative professionals. The Network receives more than million visitors every month and has become one of the most efficient platforms for creative professionals to broadcast their work to top agencies, fans, peers, and recruiters.
Social networking has been the topic for quite a while now, but there is still much to be learned as opportunities and technologies change. That is why “How to Harness Social Media to Market Your Business” is sure to be a hit of the Conference. Hear a distinguished panel discuss ways to leverage new media and drive customer acquisition and retention, achieve objectives from a social media strategy and establish your presence.
. Other key portions of the weekend program include:
· A lesson from leading experts on how to find and fight privacy will be moderated by PACA Counsel Nancy Wolff.
· A well-rounded group of panelists teach means to recognize and overcome the challenges of adding motion to your still imagery portfolio during a session called “Moving into Motion”.
· Learn new tools and techniques for remote collaboration including during the Digital Toolbox Session. Get explanations on how to get the most out of digital tools such as shared spreadsheets, presentations, and documents using Google Docs; real-time creative ideation; remote video teleconferencing via Skype; and remote hi-res file sharing using DropBox.
· Understand why your company fails to rank higher in organic search results from Google, Bing, and other search engines. The specialists provide their own insights during an SEO and marketing on the Web session.
A festive Closing Party at The Marquee and fantastic Opening Reception provide ample opportunity to unwind, see some familiar faces and chat face-to-face with LinkedIn contacts, Tweeps and Facebook friends. The “Hub”, a hot-spot for networking and keeping up with the latest industry developments, is open from 9 a.m. to 6 p.m. on Saturday and Sunday
There are still great registration discounts and sponsorship opportunities available. Find all the pertinent information for the 15th Annual PACA International Conference at http://www.pacaoffice.org"> .
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