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Blend Images wins design award for campaign by Spil Creative
Blend Images, a stock photography agency specializing in ethnically diverse business and lifestyle imagery, has announced that it has won an award in “The American Graphic Design Awards,” a national design competition sponsored by Graphic Design USA magazine, recognizing the best in graphic design and published in their Awards Annual released in early December. The award winning campaign won accolades in the “Advertising” category.
“It was a pleasure to work with Blend Images on this campaign,” stated Damian Dominguez, Principal of Spil Creative. “The concept of challenging labels/stereotypes was a natural way to bring attention to their imagery and brand. That combined with bolder, brighter colors that are more contemporary and appealing helped shape the direction of the campaign. We are proud that our creative work was recognized.”
The ad campaign, launched earlier this year, features three print ads in the series – “Strong,” “Spiritual,” and “Family.” The ads challenge stereotypes by re-thinking labels we place on people and culture. A contemporary design and fresh imagery selected from the Blend collection helped to reposition the brand as the leader in multicultural imagery and to capture the attention of advertising and design professionals.
“We are excited to receive this award from Graphic Design USA,” said Sarah Fix, Creative Director at Blend Images. “Our goal for this campaign was to showcase high quality multicultural imagery while also providing a perspective about the differences and commonalities in the world around us. Spil Creative did a fantastic job of bringing this concept to life.”
Web: http://www.blendimages.com - http://www.spilcreative.com - http://www.spilcreative.com
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