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Art Wolfe, Tom Mangelsen, and David Doubilet launch outdoor stock photo agency
Outdoor photography legends Art Wolfe, Tom Mangelsen, and David Doubilet have recently announced that they have launched a virtual stock photography agency called WILD Photography located at wildphotography.com and operating on the PhotoShelter platform. This trio (and others they plan to recruit) has stated that they will no longer be submitting work to the major stock agencies and instead will be leveraging their collective brand power and wealth of contacts to sell direct to clients.
“Neither the buyer nor the photographer has been well-served by existing agencies” said Art Wolfe. “We can provide a deeper and wider collection from our long careers and license them for less than the big agencies thanks to low overhead and a higher percentage going to us. With PhotoShelter’s platform powering WILD, everybody wins.”
The collaboration between these photographers was made possible through a feature on the PhotoShelter platform called Virtual Agency which enables multiple PhotoShelter members to band together to market their work collectively as niche agencies. “We’re proud to place more marketing power in the hands of independent photographers,” said Allen Murabayashi, CEO of PhotoShelter. “We’re honored to help the WILD team - and thousands of other photographers - face a changing industry with the best tools to succeed in selling their photography online.”
Web: www.wildphotography.com - www.photoshelter.com - Comments from Art Wolfe in Outdoor Photographer Magazine
Posted in: News, Photographers, Stock Art Buyers
