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BBC renews partnership with Youtube
BBC Worldwide and YouTube has announced that it has renewed their global partnership for BBC Worldwide YouTube channels and short-form videos. The extension ensures that the BBC’s most watched and beloved programming, like “Doctor Who”, “Top Gear” and “The Mighty Boosh”, remain available to YouTube’s massive online audience. “The BBC is renowned for high quality programming and we’re thrilled to expand and deepen our relationship with them,” said Patrick Walker, YouTube’s Director of Video Partnerships. “The demand on YouTube for compelling, thought provoking, and entertaining videos like those offered by BBC Worldwide increases every day and we look forward to connecting both existing fans and new viewers with their content.”
In addition, BBC Worldwide today debuts its new YouTube channel “Explore with BBC Worldwide” with clips making their YouTube premiere from renowned BBC factual shows including ‘Amazon with Bruce Parry’ and the Louis Theroux series such as ‘Gambling in Las Vegas’. Other new clips include ‘The Race for Everest’ and ‘Extreme Dinosaurs’. The channel joins recently launched “Food from BBC Worldwide” with clips from classic cookery programmes.
Simon Danker, Director of Global Content Partnerships, Digital Media, BBC Worldwide says, “The success of the Top Gear and EastEnders channels launched on YouTube last year prove that fans of BBC content love to have a dedicated channel for their favourite shows. Building communities for fans and developing new opportunities for advertisers is at the heart of our new partnership with YouTube.”
Web: http://www.youtube.com/user/BBCExplore - http://www.youtube.com/bbcfood
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