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National Geographic Digital Media unveils “Infinite Photograph” web 2.0 Application
National Geographic Digital Media (NGDM) has launched a cutting-edge Web 2.0 photography mosaic application featuring user-generated content called “Infinite Photograph” featuring mosaics created from user-submitted photos of the natural world as part of National Geographic’s My Shot “As Seen on Earth” hub. Gearing up for Earth Day, the first Infinite Photograph theme debuts at http://www.ngm.com/infinite.
An Infinite Photograph digital mosaic is composed of 200 to 500 photographs culled from National Geographic’s user-generated My Shot photography database. NGDM will roll out more functionality for Infinite Photograph over the next few months, including features that allow users to select search terms from the entire My Shot database of tagged photos, build Infinite Photographs from their own catalog of digital photography and interact with the program through such social networking sites as Facebook.
“Infinite Photograph taps into avid social media users and photography enthusiasts in a way no Web technology has done to date,” said Rob Covey, NGDM’s senior vice president of content development and design for online material. “National Geographic has long been known as a leader in stunning photography and for its commitment to preserving our planet. Infinite Photograph supports that longstanding identity and simultaneously represents a significant leap forward into using advanced technology to increase engagement with the brand.”
Web: www.ngm.com/infinite - http://ngm.nationalgeographic.com/myshot/infinite-photograph/earth
Posted in: News, Photographers, Visual Research
