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Picturemaxx AG opens office in Vienna
Munich-based picturemaxx AG, a German company providing solutions for archiving, managing and marketing digital content, has announced that it is expanding with an office in Vienna Austria to serve customers in northern, central, eastern and southern Europe. “In Germany, we have achieved a penetration of just under 90% in the picture market“, explains Bernd Czichon, CEO at picturemaxx AG. “It therefore seems only logical that we make our product portfolio accessible to a wider customer base in the future.“
The German technology company has brought on board as a partner Austrian media consultancy business Page Seven, headed by Gerhard and Eva Bauer. Gerhard Bauer will also assume management responsibilities for the newly founded picturemaxx CEE company. With around 15 years experience in the publishing house business, the consultancy duo brings comprehensive expertise to the partnership. Most recently, Gerhard Bauer was Managing Director of Bull Verlag (owned by Red Bull founder Dietrich Mateschitz) as well as Managing Director of Red Bull Creative. Before that he was Head of Publishing at mobile communications provider Hutchison as well as business editor for the Format magazine.
Eva Bauer has many years experience as chief photo editor at publishing group News, at the Seitenblicke magazine and lastly at Red Bull Creative. In her consultative role, she will make her expertise available to customers of picturemaxx CEE. “In just a few years, picturemaxx has established itself as the de facto standard for picture sourcing and picture marketing in the European media market. On the one hand we are helping media businesses to radically sink their research overhead, and on the other we are offering content providers, such as publishing houses, photo agencies and TV broadcasters, the ability to market their images, graphics, video clips, audio files and texts within an international network“, says picturemaxx CEE Managing Director Gerhard Bauer, describing the product range to be offered to future customers.
Posted in: News, Stock Art Buyers, Stock Photo Companies
