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National Geographic appoints Thought Equity Motion as exclusive worlwide stock footage agent
The National Geographic Society (NGS), one of the largest non-profit scientific and educational institutions in the world, has announced that it has appointed its long-time licensing partner Thought Equity Motion to handle all National Geographic stock footage licensing worldwide. According to the terms of the partnership all National Geographic stock footage, including stock footage purchased from the National Geographic Digital Motion website, ngdigitalmotion.com will be managed by Thought Equity Motion allowing National Geographic Digital Motion to focus its content sales efforts on short-form programming and long-form programming for the non-theatric market.
“This business decision is the result of Thought Equity Motion continually surpassing our expectations, from their licensing expertise to their technology solutions,” says Jocelyn Shearer, VP Video Products and Archive Management at National Geographic Television. “They’ve proven they’re the clear leader in stock footage licensing and for the past year their web platform has powered our online stock library. We will rely on Thought Equity Motion to manage and grow our stock footage sales so we can capitalize on the great demand for National Geographic branded short and long-form programming for education, broadband and original productions.”
According to a recent press release “Thought Equity Motion will manage all online stock footage research requests and sales; the transition should be virtually seamless for current National Geographic Digital Motion stock footage customers.”
“Our partnership with National Geographic Digital Motion has grown over the past three years and has played an important role in the success of our company,” said Kevin Schaff, CEO, Thought Equity Motion. “We are extremely proud to have reached this agreement that extends our relationship. Now we are bringing together National Geographic’s highly-sought after footage collection, our sales team’s deep experience in licensing content for all media, and our technology to maximize National Geographic’s position in the stock footage marketplace. National Geographic’s online stock footage library is built on our industry-leading video delivery technology that allows customers to search, preview, purchase and download full-resolution video files on demand – this superior user experience is just one more way we are bringing value to National Geographic Digital Motion.”
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