PhotoAlto teams up with Jerry Tavin to launch new RM brand IC Worldwide
PhotoAlto, a Paris based photo agency, has teamed up with stock photography industry pioneer Jerry Tavin in order to launch an innovative new rights-managed (RM) brand called IC Worldwide. The new business is founded on the belief that there is a strong market for high-end rights managed photography, despite the current market trend for lower-cost microstock royalty-free (RF) licensing. The business claims to have launched “a tightly edited collection of photography purposefully selected to celebrate visual impact, quality over quantity, and diversity for those who prefer images as original and creative as their concepts”.
On its website the company sites the following set of core principles intended to help guide the business.
• Provide a forum where each photographer and collection is treated with an innate respect and given the individuality and the freedom to tell its own story.
• Give creatives, of like mind and temperament, an independent source of RM content found in no other location.
• Build a collection of emotionally pure photography, unique in manner and provocative in imagination, that is unified in taste and sensibilities of ic worldwide across a myriad of subjects, styles, genres and categories.
Web: www.icworldwide.com - Click here to view featured image.
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