News
Picapp raises $3.2 million, expands offering with Newscom, signs deal with Yardbarker Network
Picapp, a service of the Israel based technology company PicScout offering bloggers an ad-supported solution to use celebrity, sports, and news, images at no cost to the publisher has announced that it has raised $3.2 million in funding led by Carmel Ventures, an Israeli Venture Capital fund. On the heels of the investment announcement Picapp has also announced that it has signed a deal with the Yardbarker Network giving its contributors to more than 550 web sites and blogs access to millions photos from PicApp. “We have been assessing PicApp’s impressive business progress for a while and are confident that the company is poised to lead this growing category of copyrighted content monetization over social media” said Rina Shainski, Carmel Ventures General Partner who joined PicApp’s board of directors together with known angel investors Yair Goldfinger (ICQ, Dotomi) and Lenny Recanati.
PicApp which is still currently in beta has recently added Newscom to its roster of contributors which also includes Getty Images, Corbis, Image Source and Splash News. “Supplying Newscom content to PicApp’s online publisher community gets our broad database of images out there to the masses,” Bill Creighton, managing director, Newscom, said. “We are always looking for new distribution channels but are especially interested in working with outlets like PicApp where we can ensure that our creators’ content will be used legally when posted online.”
The service is designed to allow bloggers to utilize professional images free of charge, adjacent to a news post or editorial content on their sites. When an image is streamed from PicApp, it comes with a non-intrusive ad that provides a monetization tool for the content owner. “PicApp offers our bloggers and sports- focused audience a single source for great images from a variety of sports categories.” said Pete Vlastelica, Yardbarker’s CEO. “We look at PicApp as an invaluable new resource, a way to ensure our publishers have the top quality, current and legal content to use.”
Web: www.picapp.com - www.carmelventures.com - www.yardbarker.com
Posted in: Micropayment Stock Photography, News, Stock Photo Companies
