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Thought Equity Motion develops licensing models to serve emerging media producers
Denver based Thought Equity Motion, a leading stock footage licensing company, has announced that it has developed new pricing and licensing options to serve the needs of emerging media producers. The footage will be offered in different “stores” that are segmented for the user based on the intended use. In a specific store the user can browse through content that has already been fully cleared meaning web content producers can create online video ads using top notch footage from the “Web Store” with clips starting at just $49.
The company has developed three stores (Web Store, Corporate Communications Store, and Presentation Store) in attempt to simplify the licensing procedure for a new breed of users. “We still provide rights managed footage and unparalleled service to film, television and advertising professionals – that will never change,” said Thought Equity Motion CEO and founder, Kevin Schaff. “We recognize, however, there are new, rapidly growing market segments using video. We’re offering licensing and pricing to fit how video is being used today, from online advertising to unbudgeted projects such as social networks. It used to be a small budget meant you were limited to low-quality clips, usually shot by amateurs. Now there’s no need for emerging media content creators to sacrifice quality just because they have a limited budget.”
Web: www.thoughtequity.com - Web Store - Corporate Communications Store - Presentation Store
Posted in: News, Stock Art Buyers, Stock Footage
Comments(1)
post a comment »M. Kino, September 03, 2008 [#]
Oh my god. Footage is just slowly starting to sell well via the Internet and the marketeers feel already the need for putting it in the microstock bin?
It looks like at Thoughtequity a Fortune 500 company would have to pay 49$ for a low res clip used in an online campaign potentially reaching millions of people. At the same time a filmmaker would have to pay several hundred dollars for HD footage to improve his small no budget film.
Why is it so difficult to come up with an intelligent usage based pricing model? It is fine if no/low budget clients pay small fees but please let real clients pay real prices. From a videographers perspective moves like this are threatening the survival.