News
Forrester buys JupiterResearch for $23 million
Forrester Research, Inc. (Nasdaq: FORR) has announced that it has acquired Jupiter Research, LLC, and its parent company, JUPR Holdings, Inc., for $23 million in cash plus assumed liabilities from MCG Capital Corporation (Nasdaq: MCGC) who bought the business in Mar 06 for $10.1 million and merged it with its own Kagan Research LLC. Prior to the acquisition by MCG Capital JupiterResearch was a significant part of Alan Meckler’s Jupiter Media (NASDAQ:JUPM) who sold the research division in order to focus on its burgeoning image licensing business. Currently JupiterResearch has 82 employees and 2007 revenues of approximately $14 million compared to Forrester’s 2007 revenues of $212 million, and now more than 1,000 employees.
“Uniting JupiterResearch and Forrester brings together the two leading research brands used by Marketing & Strategy executives,” said George F. Colony, Forrester’s chairman of the board and chief executive officer. “JupiterResearch enhances our existing role-based strategy and offerings to bring unprecedented value to Forrester’s Marketing & Strategy clients. We welcome JupiterResearch employees and clients to Forrester.”
“We are very excited to be joining the Forrester brand, culture, and community,” said David Schatsky, president, JupiterResearch. “For a quarter of a century, Forrester has been a trusted advisor to many of the top businesses and organizations in the world, and we are honored to bring the best of JupiterResearch to the Forrester name.”
Web: www.forrester.com - www.jupiterresearch.com - www.jupitermedia.com
Posted in: Jupiter Media, News
