News
Mark Seliger shoots celebrity series to commemorate Macy’s 150th birthday
Macy’s, one of the world’s largest and most respected retailers, is gearing up to celebrate its 150th anniversary. As part of the celebration the company has is working with JWT New York and famed Rolling Stone photographer Mark Seliger to capture images of such celebrities as Christina Aguilera, Martha Stewart, Tommy Hilfiger, Donald Trump and Calvin Klein in an apparent effort to emphasize the brand’s fashion and lifestyle significance. “This is an incredible milestone for Macy’s,” said Peter Sachse, president of Macy’s Corporate Marketing. “There will be big celebrations and moments throughout the remainder of 2008, but what better way to kick off our 150th birthday festivities than with some of today’s most popular stars and designers paying tribute to Macy’s most revered and long-standing icons – all shot through the extraordinary lens of one of America’s most talented photographers.”
Seliger produced a special collection of five high-concept images, each photo in the series is inspired by the Macy’s which opened on October 28, 1858 as a fancy dry goods store on the corner of 14th Street and 6th Avenue in New York City. Christina Aguilera is representing Macy’s Flower Shows, Tommy Hilfiger for Macy’s Fourth of July Fireworks, Donald Trump for Macy’s Thanksgiving Day Parade, Calvin Klein for Macy’s fashion portfolio and Martha Stewart for Macy’s lifestyle and holiday significance. The images will be on larger-than-life display at Macy’s stores across the country, as well as in special marketing vehicles that will roll out throughout the fall and holiday season.
“It’s been a privilege to collaborate with Macy’s for its 150th anniversary
and to work with such great talent, like Calvin Klein and Tommy Hilfiger, who are icons in the fashion world; Christina Aguilera, who is one of the most important voices in popular music; and Martha Stewart and Donald Trump, who are just about as much of American icons as you can get, next to Macy’s of course,” Seliger said.
Web: www.macys.com - www.jwt.com - www.markseliger.com
Click on the following links to view larger images from the series by Mark Seliger: Christina Aguilera, Tommy Hilfiger, Donald Trump.
Posted in: News, Photographers, Visual Research
Comments(2)
post a comment »sally-Ann Wild, August 03, 2008 [#]
Hello.
As An Xtina fan, I am all for making a stament of hers and other great stars, in photographic form. It of course will remind us of what brilliant atists they are. I have expeirienced some of Mark Seliger`s work in the the past. Particularly his book, ‘Fotofile’. Overall the shoot for Macy’s 150th birthday was a triumph!
Sally-Ann Wild - 11-years-of-age, England.
Boycotter, August 05, 2008 [#]
I hate Macy’s. I am a cold blooded Macist(definition: someone that is prejudiced against Macy’s). I wish they would go out of business. I’m sick and tired of Macy’s turning into a monopoly, buying out local department store chains and converting them over to a faceless homogenous format. Not to mention the ways they occasionally screwed me over when I was one of their underpaid impoverished employees. Because of their monopolization on the market and their craptastic workplace for their overworked-and-underrespected workers, I boycott Macy’s. Charter Club and INC brands(Macy’s exclusive labels) suck anyway, and the INC clothing line is overpriced and waaay too girly and cutesy and 1950s-ish. Philadelphia was a lot better when they had Wanamaker’s, Strawbridge & Clothier, and Bamburgers...and no Macy’s!