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PicScout signs Splash News to provide free celebrity photos on picapp
Image details: Mya spotted on the beach in Barbados served by picapp.com
PicScout, a technology company best known for helping stock licensing companies monitor distribution of their content, has announced that it has signed a distribution deal with the Splash News and Picture Agency to offer celebrity news images at no cost to bloggers on picapp.com. The company launched the beta version of picapp.com in March 2008 as an ad-supported model where bloggers can embed free images accompanied by an advertisement that generates royalties for the content contributor. The company also offers content from a variety of sources including Getty Images, Corbis, Image Source, and many others.
“Making Splash content available through PicApp offers an innovative way for thousands of blog sites to enter the content license market by utilizing our images with PicApp’s ad-funded technologies and in turn, exposes our rich database of images to millions of people,” Gary Morgan, CEO, Splash News, said. “Splash teams with PicApp to reduce online piracy and to create a new media revenue stream for its contributors.”
“We’ve had quite a bit of feedback from our online publisher community that suggests that celebrity/entertainment images are difficult for them to attain, primarily due to the high licensing costs and the importance of the delivery timeliness,” Eyal Gura, CEO, PicScout, said. “Working with Splash gives online publishers easy access to Hollywood celebrities – photos that they couldn’t afford before.”
(Sample image from picapp.com embedded in this story above for demonstration purposes)
Web: http://www.picapp.com - http://www.picscout.com - http://www.splashnews.com
