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ITN Source representing footage from Northern Ireland’s UTV
ITN Source has announced that it has penned an exclusive deal with Northern Ireland based broadcaster UTV to represent its news and regional programming content. UTV is the most watched channel in Northern Ireland with a peaktime share in 2007 of 32%, well ahead of the ITV Network share of 25.3%, BBC NI’s share of 21% and more than three times its nearest commercial competitor Channel 4’s 9% share. The UTV archive includes almost fifty years of unique Northern Ireland footage across politics, entertainment, wildlife and sport.
Asha Oberoi, Content Director, ITN Source said: “Northern Ireland has a very rich history and UTV has captured most of that on camera over the last 50 years. This representation expands the depth and breath of ITN Source’s editorial based content with unique Northern Ireland footage making ITN Source the number one stop for all customers’ content needs.”
Robert Lamrock, Channel Development Manager, UTV Television added: “With almost half a century of footage in UTV’s archives, this partnership with ITN Source will enable UTV’s unique collection to be accessed by producers from all over the world. “
Web: www.itnsource.com - www.u.tv
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