News
PhotoShelter opens consumer use pricing scheme
PhotoShelter, a digital storage, web-site and marketing service for photographers, has created a way for its professional and amateur photographer clients to tap into the growing market for consumer use of images. Their new “personal use” license allows consumers to purchase and download images for personal, non-commercial use in situations such as school presentations, screen savers, desktop wallpaper, on cell phones or individual social network profiles. PhotoShelter’s prices for these uses range from $8 to $60 per license.
In the past few years, we’ve seen a dramatic shift in the consumer’s ability to manage digital images," said Grover Sanschagrin, PhotoShelter’s Vice President of Business Development. "Consumers are increasingly interested in using images as their desktop wall paper, or as a screen-saver image, or even on their iPhone™ and other handheld devices. The new personal use license makes this possible while still protecting the photographer’s right to limit how their images can be used." The company has made the pricing model available on the Personal Archive system, the service photographers use to maintain their individual image licensing web-sites.
The move coincides with a recent trend on the part of image suppliers to license images to a new market created in the digital age. Conventional rights-managed pricing is too high for this new market, but micro-stock pricing is too low for the photographers. These price levels for rights-managed licenses represent the equivalent of so-called “mid-stock” pricing in the RF arena.
Web-site: PhotoShelter.com
Posted in: News, Photographers, Stock Photo Companies
