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SAA and ASMP receive Preserving Creative America initiative award from Library of Congress

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Library of Congress partners with Stock Artist Alliance and American Society of Media PhotographersThe Stock Artist Alliance and American Society of Media Photographers have been selected among eight partnerships awarded for preserving digital media by the U.S. Library of Congress. The partnerships are each awarded to address different aspects of preservation, to help ensure the survival of digital media. The SAA has been recognized previously for the publication of its "Metadata Manifesto" in 2006 and the award be used to develop online resources and professional seminars to promote the importance of metadata for the long-term usability of digital photographs. The ASMP will use its award to expand and promote the Universal Photographic Digital Imaging Guidelines, with recommendations for refined production workflows, archiving methods and best practices based on image use and capture methods.


"With the Library's support, we will be able to expand the reach and depth of our efforts to promote metadata best practices among professional photographers and across the image licensing industry," says Betsy Reid, SAA's Executive Director. "The Manifesto was an initial step in building awareness of metadata and promoting its standardization and use," says SAA project leader David Riecks. "The licensing community, as well as the public and private entities that use images on a daily basis benefit from metadata, in the form of greater efficiencies in image workflow and data retrieval," says Riecks. "Now we need the participation and coordinated effort of industry organizations, standards bodies, technology providers, and software developers to further metadata use."

The partnerships have been awarded by the by the U.S. Library of Congress as part of the $2.15 million Preserving Creative America initiative of the Library's National Digital Information Infrastructure and Preservation Program (NDIIPP).

Following are the lead entities, their project partners and the focus areas of the projects:

  • Academy of Motion Picture Arts and Sciences (AMPAS): Today’s digitally created motion pictures are at risk unless suitable technologies, practices and standards are developed and adopted. AMPAS, best known for its annual Academy Awards, devotes considerable resources to a host of motion picture-related educational, scientific and cultural endeavors, including the technical aspects of filmmaking and the preservation of motion pictures. The Digital Motion Picture Archive Framework Project will build upon AMPAS’ current research on digital preservation issues from the perspective of the major motion picture studios, extending the effort to include independent filmmakers and smaller film archives. Additional key components of the project will involve developing a case study system for investigating archival strategies for digital motion pictures and recommending specifications for image data formats across the production chain.

  • American Society of Media Photographers: Digital photography has no accepted standard set of rules for handling digital image files and maintaining information about them. This project has two major objectives: (1) to expand an existing set of guidelines, the Universal Photographic Digital Imaging Guidelines, with recommendations for refined production workflows, archiving methods and best practices based on image use and capture methods and (2) to promote the use of the guidelines through a Web site and awareness campaigns within the professional photographer community. Partners: PhotoDistrict News, ASMP Foundation.

  • ARTstor: Small organizations and individuals in particular are often not equipped to create "archive-ready" images. This project aims, through training and tools, to enable photographers to submit archive-ready images to repositories such as ARTstor. Development of a tool will allow photographers to capture technical and preservation metadata early in the creation workflow and embed the metadata in their digital images, while outreach efforts at art schools and professional conferences will both generate requirements and raise awareness of the importance of metadata to the long-term usability and preservation of digital photographs. Partners: Art on File, Artesia, Josef and Anni Albers Foundation, Northwestern University.

  • BMS/Chace: The adoption of digital recording has virtually eliminated the vital documentation once created on paper during the recording process. At the same time it has created tremendous unrealized potential to create and maintain all key information about a recording throughout its life cycle. The project focuses on creating a standardized approach for gathering and managing metadata for recorded music and developing software models to assist creators and owners in collecting the data. A standardized metadata environment will allow content creators, record labels, individuals and cultural heritage institutions to document, archive and manage "born digital" recordings effectively. Partners: Sony BMG Music, Universal Music Group, EMI Group, Buena Vista Music Group and the Producers and Engineers Wing of the National Academy of Recording Arts and Sciences.

  • Stock Artists Alliance (SAA): Essential information about stock images is frequently lost as images are disseminated across multiple distributors, licensees and end users, making the archiving and repurposing of these images difficult. SAA, through online resources and educational seminars at professional trade shows and in key cities, will promote the importance of metadata for long-term usability of digital photographs.

  • Universal Press Syndicate: Universal Press Syndicate, a newspaper syndication company, will use a collection of Garry Trudeau’s "Doonesbury" comic strips and Pat Oliphant’s editorial cartoons to model and test the transfer of digital content to the Library of Congress. The project will constitute a case study for public-private partnerships for archiving digital content and will focus on aligning metadata practices, transfer procedures and continuing collection management in a manner consistent with the goals of digital preservation.

  • UCLA Film & Television Archive: The long-term sustainability of digital works has received little attention within the independent film community. This project award supports awareness and education within the independent film community through symposia and workshops at major film conferences. Partner: Sundance Institute.

  • University of Illinois at Urbana-Champaign: Interactive media are highly complex and at high risk for loss as technologies rapidly become obsolete. The Preserving Virtual Worlds project will explore methods for preserving digital games and interactive fiction. Major activities will include developing basic standards for metadata and content representation and conducting a series of archiving case studies for early video games, electronic literature and Second Life, an interactive multiplayer game. Second Life content participants include Life to the Second Power, Democracy Island and the International Spaceflight Museum. Partners: University of Maryland, Stanford University, Rochester Institute of Technology and Linden Lab.


Web:  stockartistsalliance.org  -  asmp.org  -  loc.gov   -  digitalpreservation.gov

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web hosting, February 20, 2008   [#]

The adoption of digital recording has virtually eliminated the vital documentation once created on paper during the recording process.

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