News
Thought Equity to represent footage from NBC News archives
Thought Equity Motion has announced a deal to digitize and distribute selected footage content from the NBC News Archives. Thought Equity will make news clips and television programming from the last seventy years available for quick downloading for commercial and editorial use. The Denver, Colorado, company will also apply its technology to restore and preserve much of the older content in NBC’s vast collection.
“In the digital age, there is an ever expanding demand for content that can be re-crafted and used in new and imaginative ways,” said Kevin Schaff, CEO of Thought Equity Motion. “Our mission is to provide that flexibility to artists in a wide variety of media. Entertainers, advertisers, billboard companies, schools, cell phone companies and many others are all in the hunt for images that will give life to their stories. Frankly, we can’t even imagine all of the ways in which digitally mastered content will be used in the future, but Thought Equity is at the forefront of making this content digitally accessible.”
Thought Equity already handles the licensing and distribution of prominent footage archives, including those of National Geographic, HBO, Sony Pictures and the NCAA. The company not only brings its advanced on-line delivery systems to the table, but it also brings considerable experience in the complex business of securing rights and clearances for this type of content.
“Making available some of our most compelling archival content for use in a variety of new contexts not only enables us to reach a new generation of storytellers,” said Cheryl Gould, Senior Vice President NBC News, “but it gives NBC News’ archives unprecedented access to Thought Equity’s real-time technological delivery system.”
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