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Mike Watson offers micro-stock and premium royalty free images on moodboard.com
Mike Watson, the founder and former CEO of DigitalVision, who recently launched a new RF production company called Mike Watson Images, has launched a new web-site where he will offer both low-priced micro-stock imagery as well as premium-priced RF. The web-site, called moodboard, will offer what it refers to as “quality” micro-stock imagery starting at US$15 for a low-res file and premium RF imagery starting at US$150.
The site launched today with only 17,000 images but the numbers don’t matter to moodboard’s creators as implied by their slogan, “We don't house millions of images here…just the right ones.” The customer doesn't have to search through millions of images to find that gem at a low price, we offer a wide range of images at different price points." says Joanne Rees, Director of Sales at moodboard. Premium RF material will account for approximately 75% of the images in the database with micro-stock making up the remaining 25%.
Mike Watson Images will produce most of the imagery on moodboard. The company invites photographers to submit their work, but cautions that all material must pass their rigid editing standards. “[I] and my team are leveraging all our experience to take advantage of a new product and pricing opportunities, as well as inviting anyone who passes our strict photography standards to participate in our exciting new journey" says Mike Watson, CEO of moodboard. The company acknowledges that the $15 price for a low-res. (72dpi 500x332 pixels) exceeds the pricing of most other micro-stock sites, but they believe the market will, inevitably, head in that direction.
Web-site: moodboard.com
Comments(1)
post a comment »Bryan Zmijewski, July 05, 2007 [#]
“low-priced micro-stock”
Chris, I’m going to out on a limb- ‘microstock’ doesn’t mean much in this context. A lower price point is part of microstock, so ‘low-priced’ is redundant. Microstock is also a rebellion against old distribution methods- this doesn’t appear to be a unique approach for ‘amateurs’.
I think Mike Watson is more about midstock- using low cost images to up sell more expensive images. The only missing part of the equation is community, which reduces the marketing costs of distributing low cost images.
Just my 2 cents.