News
corbis scraps annual meeting with press in favor of customer event
For the last several years, Corbis has held a meeting in March with the media and analysts to discuss the company’s previous year’s performance and its strategic plans for the future. This year, however, the company will instead have a meeting with a group of marketing and advertising industry leaders. The meeting, which will take place in New York City on March 6th, will give Bill Gates, CEO Steve Davis, President Gary Shank, and other Corbis managers the opportunity to discuss the state of the stock photo industry with executives from some of their most important clients.
At the past annual meetings, Gates and Davis made prepared statements about the company and its plans after which Davis, Shenk and the rest of the upper management team fielded questions from both the media and analysts who cover the stock photo industry. As a privately owned company, however, which has no obligation to reveal operational and financial detail, these meetings usually came across as PR events in which Corbis related only what it wanted the public to hear. In keeping with a more “client-facing” approach that Shenk has promoted, the new format of the meeting will help Corbis get closer to its clients. According to Dan Perlet, Senior Manager, Media and Analyst Relations at Corbis, the company has invited twenty to thirty CEOs, Chief Creative Officers and Chief Information Officers to attend the meeting and has decided to close the meeting to members of the press and financial analysts. They plan to discuss all aspects of the impact of technology on the stock photo business, from user generated content trends to intellectual property protection.
Posted in: News, Stock Photo Companies
