News
Getty launches Rights Ready model with Riser collection
Getty Images has launched the Riser collection with more than 80,000 images, making good on its promise to introduce the new Rights-Ready (RR) licensing model by the end of August 2006. The new model has been modified slightly from the original announcement in response to concerns from photographers. Instead of offering images with an unlimited term they are now offered the nearly-unlimited term of ten years from the date licensed. Each image will be licensed to a single “end-user” which has been defined as a single brand rather than a single (entire) company. If a company would like to re-use an RR image for another brand they would be required to obtain an additional license.
Each license is offered for unlimited use according to the usage categories below. Image buyers, who would like to use a single image for multiple categories (listed below), for example Print ($800) & Web ($550), would be required to obtain a license for each usage category or purchase the All Commercial Uses license for $2250.
The new model has been introduced to offer customers some of the benefits of Rights-Managed (RM) licensing along with the ease of use typically associated with a Royalty-Free (RF) license. Getty is stressing that the new model offers: High Quality images, Broad use categories, Flat-rate pricing, one-click licensing, and a ten year license. Getty had previously offered a similar license option called Flexible License Pack (FLP) where a customer could purchase a Rights-Managed image with a similar category structure designed to be user-friendly however the user was required to define the territory and industry.
Rights-Ready Use Categories
-----Commercial Uses-----
Printed Marketing Material or Product/Packaging Use in any brochure or other printed material - including direct mail, public relations or sales material* - distributed to a targeted audience for commercial or promotional purposes. Also includes use in any retail product or product packaging. $800 USD *Includes electronic version of finished piece (e.g., PDF).
Example uses:
Brochure or Direct Mail or Sales Catalog - includes electronic version of finished piece (e.g., PDF)
Annual Report or Financial Report - includes electronic version of finished piece (e.g., PDF)
Travel Catalog - includes electronic version of finished piece (e.g., PDF)
External Printed Presentation or Report - includes electronic version of finished piece (e.g., PDF)
Press Kit or Press Release - includes electronic version of finished piece (e.g., PDF)
Sales Giveaways
Packaging or ProductS
Web or Electronic or Broadcast (Commercial) Use in any web, electronic or broadcast media - including Internet, email, mobile devices, television or presentation software - intended for commercial or promotional purposes. Also includes use in any film, video or theatrical production. $550 USD
Example uses:
Corporate or Promotional Website
Web or Mobile Advertisements
Promotional Email
TV Commercial
TV Entertainment Program
TV Infomercial
Feature Film
Trailer or Movie Theater Screen Ad
Music Video
Theatrical Production
Presentation Software (ie PowerPoint)
Print Ad or Display Use in any print advertisement, display or billboard intended for commercial or promotional purposes. Also includes use in any tradeshow panel, in-store display or décor. $1150 USD
Example uses:
Print Advertisement
Billboard (Print or Electronic Format)
Outdoor Poster or Transit Ad (Print or Electronic Format)
In-Store Displays or Posters (Print or Electronic Format)
Internal Wall Décor (Print or Electronic Format)
Tradeshow Panel or Presentation (Print or Electronic Format)
All Commercial Uses (Save 10% when you license all commercial uses) Use in any medium intended for commercial or promotional purposes. $2250 USD
-----Internal Uses-----
Internal Company Use in any medium intended for internal company use. $ 300 USD
Example uses:
Internal Brochure or Collateral
Internal Presentation
Internal Video
Intranet or Internal Email
Non-Retail Card or Calendar
Internal Newsletter/Corporate Magazine
Museum Use
-----Editorial Uses-----
Inside Placement or Back Cover Use in a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may be used anywhere other than the front cover of the publication. $200 USD
Example uses:
Magazine Interior or Back Cover
Book Interior or Back Cover - Retail or Textbook
Newspaper - Interior or Back Cover
Contract Publication - Interior or Back Cover
Front Cover Use in a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may only be used on the front cover of the publication. $700 USD
Example uses:
Magazine Front Cover
Book Front Cover - Retail or Textbook
Newspaper - Front Page
Contract Publication - Front Cover
Web or Electronic or Broadcast (Editorial) Use in web, electronic or broadcast media - including Internet, mobile devices, television or film - not intended for commercial or promotional purposes. Use applies to a single edition, issue or program and all copies or versions of the original use appearing in electronic or broadcast format. $150 USD
Example uses:
Editorial - Web or Electronic or Mobile
Editorial TV - News or Talk or Commentary
Documentary or Educational Program
Documentary or Educational Film
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Click here for more information from the Getty site.
Related stories:
Licensing Logic – Getty’s thinking on Rights Ready pricing (September 1, 2006)
Getty Images to launch Rights-Ready licensing model (August 3, 2006)
Getty releases 2nd quarter 2006 financials (July 26, 2006)
PLUS Coalition endorsed by Getty Corbis and Jupiter (July 19, 2006)
The three giants: stock photography consolidation (June 6, 2006)
Getty Posts Improved Sales, Flat EBITDA for 1Q '06, Stock Declines (April 24, 2006)
Editorial: iStockphoto acquired by Getty Images (February 10, 2006)
Getty acquires iStockphoto for $50 million (February 9, 2006)
Posted in: News, Stock Art Buyers, Stock Photo Companies
