News
Getty Images denies 20% discount rumor
Rumors circulated earlier this week about a move by Getty Images to offer an across-the-board 20% discount on both RF and RM image license fees during the month of April and May set off a minor flurry of emails and speculation about why Getty would make such a move and what waves it might create for the rest of the industry (such as a price war.) We at abouttheimage decided to go straight to the horse’s mouth and ask Getty directly about it. Our email to Deb Trevino, Getty’s VP of Communications, elicited the following response: “…Getty Images has always offered targeted single-use discounts to select customer groups (as have most of our competitors). We communicate these discounts directly to our customers. There is no across-the-board sale in place, nor do we have plans to announce one.”
Click here to view reporting of discount from industry analyst Jim Pickerell (Subscription required to view site).
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