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Jupiter spends 9.35 million to acquire Animation Factory

By Brent Phelps December 27, 2005

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Jupiter Images has announced yet another acquisition to gain more unique wholly-owned content. This time Jupiter has acquired South Dakota based Animation Factory, Inc., which includes the MediaBuilder Network of Web sites, (www.animationfactory.com) and (www.mediabuilder.com), from VA Software Corporation for $9.35 million in cash and the assumption of certain [unknown] liabilities. Animation Factory offers subscriptions for royalty-free 3D clip art, animated graphics, video backgrounds, Microsoft PowerPoint templates, and e-mail, and Web page backgrounds for business and personal use.  Animation Factory's collection of more than 400,000 original animations and Web designs is primarily targeted at pro-sumers and corporate professionals and might be a nice complement to Jupiter’s Clipart.com. It is likely Jupiter will use Animation Factory's MediaBuilder Network of Web sites, which generates over 18 million page views per month, to help to drive users to buy other Jupiter products. Click here to view the original press release.  Click here to view comments about the acquisition by Alan Meckler, CEO of Jupiter Media.

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