Features
TrendWatch Graphic Arts issues report measuring Stock Image Industry
TrendWatch Graphic Arts has released a market sizing report for the stock image industry. This report is based on independent surveys to the creative, Internet, publishing, and graphic arts markets, the report offers stock image market sizing numbers, both in terms of units and dollar figures, for royalty-free and rights-managed images and CD collections in these four key markets and their sub-segments.
Highlights from this report
69% of graphic arts firms use between two and four stock image houses; only 3% purchase from five or more.
81% of creatives purchase their stock images from between two and four stock image houses; 8% single-source from a single agency.
Only 13% of creatives cited "accuracy of search engine" as an important factor when choosing a stock image house.
75% of publishers use between two and four stock image houses; 14% single-source from a single agency.
48% of Internet design and development firms single-source their stock images.
70% of Internet design and development firms see "price of images" as the most important factor when choosing a stock image house.
For more information click here to purchase the full report for the bargain-basement price of $995.00.
Posted in: Features, Photographers, Stock Photo Companies
